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Conference Day One: Tuesday, 11 April 2017

COFFEE AND REGISTRATION

8:30 AM - 9:00 AM COFFEE AND REGISTRATION

Conference Opening – Remarks from the Conference Chairperson

9:00 AM - 9:10 AM Conference Opening – Remarks from the Conference Chairperson

Australian Retail Industry Trends: Refreshing the Approach towards NPD launches In-Store

9:10 AM - 9:50 AM Australian Retail Industry Trends: Refreshing the Approach towards NPD launches In-Store

Summy Chung, Category Marketing Manager , Allied Mills
This session reflects upon the retail industry and its stakeholders to share insights and trends of the market. With heavy competition, it has become necessary for manufacturers and suppliers to develop new products to stay relevant with retailers.

This session looks at:
  • Why there is a high rate of NPD failure in Australia’s retail market
  • The difference in risk perceptions adopted by various manufacturers/suppliers
  • How manufacturers/suppliers can re-think about their NPD implementation and improve the Australian retail landscape

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Summy Chung

Category Marketing Manager
Allied Mills

Best Practices Showcase: Turning Consumer Insights into In-Store Excellence

9:50 AM - 10:30 AM Best Practices Showcase: Turning Consumer Insights into In-Store Excellence

Alan Ko, Category Strategy & Insights Manager, Coca Cola Amatil
Consumer insights are key to developing an appropriate product strategy to help it succeed in the retail environment. With competition from various products vying for valuable retail space, this session will delve into some best-practice case studies which shed light on:
  • Creating a precinct strategy to better understand customer profiling & needs in an in-store retail environment
  • Transforming customer insights into in-store excellence through an appropriate product and store oriented strategy
  • How consumer trends impact in-store elements including ranging, design and promotion

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Alan Ko

Category Strategy & Insights Manager
Coca Cola Amatil

Speed Networking

10:30 AM - 11:00 AM Speed Networking

MORNING TEA

11:00 AM - 11:30 AM MORNING TEA

Nexba Naturally Sugar Free Beverages Case Study: Leveraging Consumer Buying Behavior And Trends To Innovate Category And Product Lines, as well as how to Collaborate with retailers to overcome challenges

11:30 AM - 12:10 PM Nexba Naturally Sugar Free Beverages Case Study: Leveraging Consumer Buying Behavior And Trends To Innovate Category And Product Lines, as well as how to Collaborate with retailers to overcome challenges

Steve Smyth, Commercial Director, Nexba Beverages
In order to ensure the success of product development and the marketing and promotion strategy employed, it is necessary to observe category consumption patterns and trends to tailor an appropriate NPD and go-to-market strategy that taps into the opportunity provided for a flourishing relationship with the retailers. Seeing that sugar has been viewed as a health hazard by today’s health conscious consumers, this session draws onto Nexba Beverage’s innovation of the naturally sugar free drinks category to elaborate on:
  • How consumer trends and behavior can be analyzed to provide NPD and category innovation opportunities
  • Working out the best positioning and marketing strategy with retailers
  • Developing an understanding of the various channels on offer and how they can be used to add value to a supplier’s business
  • Overcoming the challenges of resource limitations and brand value recognition to build retailer trust

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Steve Smyth

Commercial Director
Nexba Beverages

L’Oreal Case Study: Strengthening In-Store Presence Through Retailer Collaboration Over Category Management

12:10 PM - 12:50 PM L’Oreal Case Study: Strengthening In-Store Presence Through Retailer Collaboration Over Category Management

Jenna Edebohls, Head of Category , L’Oréal
It’s no secret that a supplier must account for the perspective of the retailers and their environment in order to successfully pitch their offerings. L’Oreal, a renowned brand with multiple category captaincies, lends some insight into:
  • Why a category growth focus provides higher value proposition to retailers than the product itself
  • Successfully collaborating with retailers while managing stakeholder expectations
  • Utilising insights and sophisticated tools to optimize product allocation and distribution based on consumer loyalty and switchability

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Jenna Edebohls

Head of Category
L’Oréal

LUNCH BREAK

12:50 PM - 1:50 PM LUNCH BREAK

Adopting An Appropriate Packaging and Casing Strategy For Cost Savings And Fostering A Profitable Relationship With The Retailers

1:50 PM - 2:30 PM Adopting An Appropriate Packaging and Casing Strategy For Cost Savings And Fostering A Profitable Relationship With The Retailers

Simon Dimascio, Head of Commerce, Scent Global
A seller wants the highest price and the buyer wants the lowest. In an equation where conflicting interests will always create friction, it is necessary for suppliers to work out a strategy that improves the appeal of the product being pitched beyond just its intrinsic value proposition.

This session looks at:
  • How an inappropriate packaging and casing strategy can reduce product appeal for the retailers through increased labor costs and falling margins
  • Tailoring a packaging strategy that balances the interests of both the retailers and suppliers
  • The changing in-store retail environment and how suppliers and manufacturers can evolve their packaging strategy to stay at pace with the change

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Simon Dimascio

Head of Commerce
Scent Global

Optimizing Product Packaging, Pricing and Promotions To Deliver Product Value and Profitability In-Store

2:30 PM - 3:10 PM Optimizing Product Packaging, Pricing and Promotions To Deliver Product Value and Profitability In-Store

Jacqui Hill, Senior Category Manager – Hydration , Coca Cola Amatil
Creating consumer & shopper value will allow you to command margin. What is Value? The P’s - Price, Promotion, Product, Pack, Proposition, Place. This session will delve into driving an instore strategy that successfully captures all the important aspects of shopper value to deliver product margins and profitability.
  • Using pack to manage price & deliver value
  • Maximizing on margins and pricing strategies to get ‘more for more’
  • Leveraging Retailer promotional strategies to gain support for smaller brands (LBI’s ½ price)

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Jacqui Hill

Senior Category Manager – Hydration
Coca Cola Amatil

AFTERNOON TEA

3:10 PM - 3:40 PM AFTERNOON TEA

Philips Case Study: Creating An Exclusive Loyalty Program That Creates Value For Retailers And Suppliers Through Customer Traffic and Increased Basket Size

3:40 PM - 4:20 PM Philips Case Study: Creating An Exclusive Loyalty Program That Creates Value For Retailers And Suppliers Through Customer Traffic and Increased Basket Size

Laurence Leclercq, New Channel Development , Philips
The best way to propose value to a retailer for an offering is to drive consumers into retail outlets and incentivize their buying habits. This session draws on the case studies of Philips in Belgium and Singapore to explain:
  • Why most loyalty programs are unsuccessful in driving consumer behavior
  • Understanding and capitalising on the factors that drive consumer interest
  • The successful implementation of the loyalty program and how it helped create a win-win situation for both, Philips and its retailers

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Laurence Leclercq

New Channel Development
Philips

Champagne Roundtable: Leveraging The Digital Channel To Expand Consumer Reach And Drive Retail Outlet Sales

4:20 PM - 5:10 PM Champagne Roundtable: Leveraging The Digital Channel To Expand Consumer Reach And Drive Retail Outlet Sales

In an age where we are looking at ‘all-thingsdigital’, it’s important for retailers, suppliers and manufacturers to leverage digital channels to drive consumer footfall into retail outlets.

This session will look at:
  • The need for all the parties to leverage digital channels to influence consumer buying behavior
  • How the digital channel enables personalized product marketing through targeted promotions and ploys
  • The challenges of implementing a model that integrates the multiple channels of operation to provide a seamless omni-channel experience

Conference Closing – Remarks from the Conference Chairperson

5:10 PM - 5:20 PM Conference Closing – Remarks from the Conference Chairperson

NETWORKING DRINKS

5:20 PM - 6:10 PM NETWORKING DRINKS