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Conference Day Two: Wednesday, 12 April 2017

COFFEE AND REGISTRATION

8:30 AM - 9:00 AM COFFEE AND REGISTRATION

Conference Opening – Remarks from the Conference Chairperson

9:00 AM - 9:10 AM Conference Opening – Remarks from the Conference Chairperson

Internet Of Things: A Peek Into The Future Of The Retailing

9:10 AM - 9:50 AM Internet Of Things: A Peek Into The Future Of The Retailing

Carlo Ratti, Director of the Senseable City Lab , Massachusetts Institute of Technology
Internet is entering the spaces we live in, and is becoming Internet of Things. This will affect every aspect of our life, including the way we eat and buy products: data and new technologies could change the world of retail, stimulating new and better informed consumption pattern, as experimented inside the Future Food District - one of the thematic pavilions of Expo Milan 2015. Thanks to digital technologies products can tell us their stories, stimulating a more conscious consumption, as well as creating new modes of exchange between users and sellers: a transposition of peer-to-peer dynamics in the world of retail.

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Carlo Ratti

Director of the Senseable City Lab
Massachusetts Institute of Technology

Kimberly Clark Case Study: Spurring In-Store Results By Creating An Insights Driven Culture And In-Store Space Optimization

9:50 AM - 10:30 AM Kimberly Clark Case Study: Spurring In-Store Results By Creating An Insights Driven Culture And In-Store Space Optimization

Sharna Heinjus, General Manager , Kimberly Clark
With data and insights becoming a standard to spur a relevant category development and go-tomarket strategy, it is imperative for any business to create an analytics-driven environment with the right sales force and strategic capability to enable the conversion of insights into tangible in-store results. Additionally, retailer collaboration and trust, factors instrumental to the execution of a successful category growth strategy, need to be optimized in order to achieve category leadership. Through Kimberly Clark’s experience, learn:
  • How it overcame the challenge of converting consumer data into actionable insights through appropriate candidate profiling
  • How to enable the successful trickling down of strategy into the realizable in-store results
  • How data analytics enables NDP, optimum space utilization and skew assortment
  • A best-in-class case study on retailer collaboration to achieve category growth and captainship

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Sharna Heinjus

General Manager
Kimberly Clark

Speed Networking

10:30 AM - 11:00 AM Speed Networking

MORNING TEA

11:00 AM - 11:30 AM MORNING TEA

Size Doesn’t Matter: Optimizing Range and Planogram Management With Retailers To Maximize Product Visibility and Sales

11:30 AM - 12:10 PM Size Doesn’t Matter: Optimizing Range and Planogram Management With Retailers To Maximize Product Visibility and Sales

John Georges, CEO , Bondi Beverages
Different retailers employ different strategies that need to be adhered to in order for a manufacturer or supplier label to successfully pitch a product’s value and offer it appropriate representation among its competitors to give it the best shot of reaching out to its target market. Bondi Beverages’ experience with big and small retailers alike provides a guideline for:
  • Managing differing retailer expectations over margins and marketing of products whilst monitoring product profitability and adequate in-store representation
  • Overcoming the challenges associated with supplier/manufacturer size in influencing instore ranging and planogram strategies
  • Driving in-store success and retailer appeal by putting consumers at the center of the Product and go-to-market strategy

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John Georges

CEO
Bondi Beverages

Mitigating The Threat Of Range Reduction Through A Cost Effective Strategy That Optimizes Category Return On Investment (ROI) And Product Line Management

12:10 PM - 12:50 PM Mitigating The Threat Of Range Reduction Through A Cost Effective Strategy That Optimizes Category Return On Investment (ROI) And Product Line Management

Karen Hughes, National Product Development Manager , Primo Moraitis Fresh
With range reduction on the agenda of the Australian retailers, vendors must make sure that their category and product management strategy provides an appealing proposition to the retailers. With ROI being among the key metrics to a successful value proposition, this session addresses:
  • Why category management strategies fail to provide commercial appeal to retailers
  • How procurement strategy ties into effective category management and product costing
  • How collaborating with material suppliers as partners can help boost ROI
  • Reducing range of category to increase profitability

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Karen Hughes

National Product Development Manager
Primo Moraitis Fresh

LUNCH BREAK

12:50 PM - 1:50 PM LUNCH BREAK

Canon Case Study: Moving Beyond Traditional Point-of-Sales Marketing And Promotion To Drive Consumer Engagement

1:50 PM - 2:30 PM Canon Case Study: Moving Beyond Traditional Point-of-Sales Marketing And Promotion To Drive Consumer Engagement

Julie Rangan, Manager – Insights & Analytics , Canon
One of the key ways a manufacturer can differentiate its products from competitors in today’s highly competitive retail environment is by going beyond traditional point-of-sales promotion – to providing an experience a consumer associates with the purchase of a brand. Through insights into Canon’s innovative in-store program:
  • The changing expectations of today’s consumers and why it is imperative for manufacturers across the retail landscape to tailor a strategy that builds on consumer experience
  • How to drive consumer product loyalty and product sales by driving category engagement
  • Why it is crucial to tie an in-store campaign to consumer behavior & product interaction after the sale

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Julie Rangan

Manager – Insights & Analytics
Canon

Retailer Reflections Panel: How Retailers and Suppliers Can Better Collaborate Over An In- Store Strategy

2:30 PM - 3:10 PM Retailer Reflections Panel: How Retailers and Suppliers Can Better Collaborate Over An In- Store Strategy

Will Bruce, Category Insights Manager, 7Eleven
As a supplier and manufacturer, it is important to build a mutually beneficial equation with retailers to better influence the in-store strategy employed for the product. As the retail space becomes more competitive with the influx of low cost providers and private labels, retailers are looking to reduce costs through range reductions. Hence, this discussion looks at:
  • Why one too many products fail to make it to the shelf or the minimum sales target
  • Understanding what a retailer seeks from a supplier in today’s competitive environment
  • How suppliers can improve their value proposition to the retailer to enable better representation in the in-store environment
  • How to leverage retailer know-how for better collaboration

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Will Bruce

Category Insights Manager
7Eleven

AFTERNOON TEA

3:10 PM - 3:40 PM AFTERNOON TEA

Solutions Clinic

3:40 PM - 4:20 PM Solutions Clinic

Solutions clinics are designed to give participants strategies and tools to deal with their most pressing challenges.

The room will split into tables where each table member will share their biggest challenge before collectively deciding which issue to investigate in more detail. The table will then elect a facilitator/note taker who will record the topic being explored and the ideas of the table. After 40 minutes of discussion, the facilitator of each table will then report back to the rest of the audience their problem and potential solutions.

Finally, IQPC will compile the information collected into a document that will be shared with delegates post event.

Developing A Compelling Packaging Strategy To Stimulate Multi-Sensory Consumer Product Interaction And Improve Perceived Brand Value

4:20 PM - 5:00 PM Developing A Compelling Packaging Strategy To Stimulate Multi-Sensory Consumer Product Interaction And Improve Perceived Brand Value

In a bid to drive consumers’ attention and differentiate the offering, manufactures have strived to adopt an intuitive and attractive packaging and design strategy. While this has become a market wide practice, it is necessary for these innovations to appeal to more than just the visual senses in order to drive consumer curiosity and hence adoption.

This session delves into:
  • How a multi-sensory approach adopted by a tactile packaging strategy will drive consumer curiosity
  • How innovations over sense of ‘touch’ will stimulate brand loyalty and adoption
  • Examples of successful packaging and branding ploys

Conference Closing – Remarks from the Conference Chairperson

5:00 PM - 5:10 PM Conference Closing – Remarks from the Conference Chairperson

END OF CONFERENCE

5:10 PM - 5:50 PM END OF CONFERENCE